Coffee Brewing Guide

Great coffee starts with great beans, but a few simple brewing tips can makea huge difference in your cup.

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The Foundations of Great Coffee

  • Fresh Coffee

    Freshly roasted coffee contains more aroma, flavor, and character than coffee that has been sitting on a shelf for months. For the best experience, buy only what you'll use within about a month.

  • Quality Water

    Coffee is mostly water, so water quality matters. We recommend filtered water whenever possible and a brewing temperature between 200°–205°F.

  • Proper Grind

    Different brewing methods require different grind sizes. Using the correct grind helps you get the best flavor from your coffee.

Grind Size Guide

  • Coarse Grind

    Best For:

    ✓ French Press

    ✓ Cold Brew

  • Medium Grind

    Best For:

    ✓ Drip Coffee Makers
    ✓ Pour Over

  • Fine Grind

    Best For:

    ✓ Espresso

Coffee-to-Water Ratio

A good starting point is:

1–2 tablespoons of coffee per 6 ounces of water

Every coffee drinker is different, so don't be
afraid to experiment until you find your perfect cup.

Popular Brewing Methods

  • Drip Coffee

    One of the easiest and most consistent methods for everyday coffee. Medium grind coffee works best.

  • French Press

    Produces a rich, full-bodied cup with lots of flavor. Use a coarse grind and steep for about 4 minutes.

  • Pour Over

    Highlights the unique flavor characteristics of single-origin coffees. Use a medium grind and pour slowly in stages.

  • Espresso

    Creates a concentrated shot of coffee with rich flavor and crema. Use a fine grind and freshly roasted beans.

Store Coffee Like a Pro

For best results:

  • Store coffee in a cool, dark place
  • Keep it sealed in its original bag
    or an airtight container
  • Avoid refrigerators
  • Avoid frequent freezing and thawing

Fresh coffee rewards good storage habits.

Frequently Asked Questions

How long does coffee stay fresh?

Coffee is best enjoyed within about 30 days of opening. Unopened bags stay
fresh longer, but we recommend purchasing only what you'll use within a
reasonable timeframe for the best flavor.

Should I store coffee in the refrigerator?

No. Refrigerators introduce moisture and odors that can negatively affect
coffee flavor.

Store coffee in a cool, dark place instead.

Can I freeze coffee?

Coffee can be frozen if stored in an airtight container, but repeated
freezing and thawing should be avoided. For most people, a cool pantry is the
better option.

What grind should I use for French Press?

Use a coarse grind. A coarse grind helps prevent over-extraction and reduces
sediment in your cup.

What grind should I use for drip coffee makers?

Most drip coffee makers work best with a medium grind.

What grind should I use for espresso?

Espresso requires a fine grind to create proper extraction and crema.

How much coffee should I use per cup?

A good starting point is:

1–2 tablespoons of coffee per 6 ounces of water

Adjust to match your preferred strength.

What water temperature is best for brewing coffee?

We recommend brewing between 200°F and 205°F for optimal extraction and flavor.

Why does freshly roasted coffee taste better?

Fresh coffee retains more of its natural aromas, oils, and flavor compounds.
As coffee ages, those flavors gradually diminish.

Do you offer whole bean and ground coffee?

Yes. Most of our coffees can be ordered as whole bean or ground to match your
preferred brewing method.